About the publisher and the author

The agency

At #inextremis, our position is that AI should strengthen an association's ability to represent, create value and earn trust. Production efficiency matters because it can serve those purposes, not because more content is an achievement in itself.

At #inextremis, we connect brand strategy, editorial direction and communication governance around that purpose. The starting point is what makes your association worth listening to, joining and working with. Technology should help more people experience that value without weakening the judgement behind it.

The author

Alain Steinberg is Co-Founder and Director of #inextremis, a Brussels-based communication agency working at the intersection of institutional branding, strategic communication and visual storytelling.

For more than 30 years, he has helped international institutions, European institutions and agencies, and European associations give clearer form to complex mandates, collective voices and public responsibilities.

His experience includes work for organisations such as the World Customs Organization, Eurocontrol, the European Securities and Markets Authority, the United Nations Environment Programme, the European Environment Agency and the European Committee of the Regions, as well as leading European associations and representative bodies.

He has also worked with leading European associations and representative bodies, including the European Banking Federation (EBF), EuroCommerce, APPLiA — Home Appliance Europe, and the Community of European Railway and Infrastructure Companies (CER), helping organisations strengthen the clarity, coherence and credibility of their communication.